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Utilising Screens for Better Customer Engagement

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The Future is Multi-Touch

When Apple launched the first iPhone in 2007, it was named the invention of the year. Among other things, one of its features included the ability to pinch and zoom into pictures using two fingers. And though not the first in the field, this can be termed one of the more popular ways in which multi-touch surfaces were introduced to the common masses. If some of you haven’t realized, the track pad on your laptop is multi-touch. By using your thumb and index finger, you can zoom in and zoom out of most applications.

While this is perhaps the most basic use of this technology, it has come further ahead over the years, and while smartphones and tablets remain restricted to the two-finger touch, there are other surfaces that can be converted to multi-touch surfaces and be used for an array of purposes. From music and video-gaming, to advertising, shopping and conducting vast discussions, from planning and executing, to educating and learning, multi-touch devices are devices of the future, and are soon likely to replace traditional input devices such as the keyboard and mouse.

Multi-touch is intuitive. Not much training is needed to learn how to use this technology, because it functions intuitively. So its use is applicable to a much wider audience that will use this technology more efficiently. Swiping through documents and images, editing information via digital input interfaces such as digital keyboards, and being able to scroll through vast amounts of data are all possible via multi-touch interfaces. These movements are natural, not forced—much like the limiting keyboard and mouse combination. However, going back to this natural method of using digital devices will take some amount of unlearning the use of traditional input devices. Some multi-touch surfaces and even import data from devices (such as smartphones) kept on them by using Wi-Fi.

Why do we need multi-touch? Why is it being touted as the leading technology of the future? One of the most important benefits of this technology will be quicker learning, better implementation of ideas, and the ability to multitask by a larger group of people, thereby speeding up the entire process of innovation and creation. Of course, for this effect to truly show, large multi-user screens/surfaces will have to be introduced at a more accessible level. Also, as the amount of data processing increases and each process must only be sophisticated and refined as we progress in time, multi-touch offers this sophistication with incredible ease of use.

Anything can be a multi-touch screen—from table tops to window shop screens, from small tablets to massive screens that enable usage by almost 8-10 people at a shot. What’s more, advanced technology allows the use of independent applications on these devices by multiple users. Which means each user use the screen independently, provided it can facilitate those many numbers.

This is just the beginning of what multi-touch can offer. To call the future of this technology merely bright would be as much an injustice as an understatement. The impact of multi-touch devices/screens/interfaces in our daily lives will have far-reaching implications, and positive ones at that. So whether you are a coffee shop, a retail store, an educational learning centre, a music school, or an advertising agency, you can hugely benefit from what this technology offers.

At PearlQuest, we introduce multi-touch to you and engineer intuitive and user-friendly interfaces using advanced software architecture for your organization and clientele. Think of one process that can be performed by one person in your organization. Now multiply that by about 4 other pairs of hands working on the same process together so that data processing and implementation of plans and ideas is swifter. Imagine the tremendous increase in efficiency in your business. Like we said, this is just the beginning. To know what multi-touch can do for you and your business, and how it can be tailored exactly to your requirements, give us a call.

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How Modern Consumer Interaction Technologies Can Help Your Retail Store

The thumb rule of good business is to always stay ahead of the game—outdo competition and get a whiff of what your audience wants even before they know they want it. And technology plays a crucial role in this endeavour. One such technology that is enabling big brands to redefine business, marketing and sales strategies is the interactive touchscreen technology that has now found its place on store windows.

How Modern Consumer Interaction Technologies Can Help Your Retail Store

Window shopping just got literal, where stores are implementing this technology to allow their customers to go through their merchandise, pick what they want, and have it sent to them in most cases on the same day. How does this help, you ask?

  1. For one, this technology enables you to conduct business even after hours.
  2. It allows your customers to view your collection before they enter the store. They are likely to stop at an impulse and actually find something they are looking for, or even didn’t know they wanted.
  3. Those retailers who are restricted by space and may not be able to put up much on display, but see heavy foot traffic in their stores, can benefit from this technology to boost business and sales.
  4. It can be quicker than online shopping, where the latter takes days whereas the former can take just a few hours.
  5. Lastly, it is excellent advertising for your own business.

Touchscreen technology for store windows also enables your customers to connect with you via leading social media platforms such as Facebook and Twitter. It allows you to update your collection regularly so that your customers know exactly what is available as they merely pass by your store. QR codes can also be included that can be read through mobiles, which will direct them to the company website to place orders. These are often customisable options that can be included if you believe they will help your business.

Installation of touchscreens is simple as long as you are working with the right agency that understands your product, your requirements, and enables you to fully optimize the use of this technology to boost sales. A glass front is all that is needed to enable viewing or purchase of these products. With an interactive interface that is easy to use, complete with instructions, a touchscreen window can be exactly what your business needs to up its game and stand out from the competition.

How Modern Consumer Interaction Technologies Can Help Your Retail Store

A few big brands world over have already implemented this system and have boasted of increased revenue over time. These big names include Ralph Lauren, eBay, and Kate Spade Saturday.

Think you absolutely need this technology to promote your business and stay a cut above the rest? Allow PearlQuest to step in and make this a reality. PearlQuest is one of the few agencies in the Middle East that can develop and implement Touch and Multi-Touch screens for retail stores, with focus on interactive and simple yet efficient design. Get in touch with us and we can take this further.

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Cutting Edge Graphic Design for Your Small Business

A small business may be called ‘small’ for a multitude of reasons. But the amount of work and the number of factors that contribute to its success can be put on the same plane as those that contribute to the success of a big business. And one of these very important factors is good graphic design that encompasses logo creation, website design, and overall business branding. How do you identify a popular brand? By its logo, its colours, and its signature graphic design elements. These are the elements that create an indelible first impression, that people remember any business by – big or small.

identity

Ironically, this is where most small businesses don’t make an investment, where they overlook the importance of having good design and the impact it can have on attracting their clientele. The infrastructure is in place, so are the accounts, and the company even has a catchy, memorable name. But how will people remember it if you don’t have something solid to represent it?

Cutting Edge Graphic Design for Your Small Business

A survey conducted by 99designs that included 1500 respondents indicates that 78% believe that graphic design is imperative to the success of their business, but 54% get this work done themselves or in-house by their nephew, secretary or anyone who knows how to use a graphic design software. While such an approach might appear cost-effective and may even result in a certain amount of success (in rare cases), the finesse and quality that comes from hiring a reputed design agency to create your corporate identity is always missing.

 

eye

Let’s put it this way: bad graphic design can cost your business way more than good graphic design. Investing in a reputed graphic design agency is a one-time affair that can likely generate more positive results than spending time on mediocre software that you’re not very familiar with to create what you think will best symbolize the intention of your business. Imagine a poorly designed company website where navigation is tedious, the colours are eye-hurting, and the sole purpose of creating the website, i.e., attracting a new client/customer is overlooked. Can you afford it? Is it worthwhile to now save those few bucks and create something sub-standard, when you can hire a designer who will give you top-quality designs that can impact the performance of your business positively?

A graphic design agency will not just create something pretty for your business – because pretty is never, never enough. It will help you create a meaningful design that engages your client, makes the visit to your website or a single look at your logo or business card worthwhile so that just that one visit or look is enough to bring him back to you. With a team of creative professionals who are trained to create lasting impressions with your brand, a reputed design agency is, to put it succinctly, worth the investment. And here is what you can expect when you hire one:

  1. Professionalism and commitment from the team
  2. Clear understanding and implementation of your vision
  3. Clear understanding of the competition
  4. Sharpness and sophistication that reflect in a rich final product
  5. Unique designs that are at par with and even better than competition

At PearlQuest, this is exactly what you will get, and more. We understand what you want and transform it into a design that is lasting and attractive. At times when you’re unsure about what you want, we smoothly swoop in and offer design solutions based on your core product or service. We at PearlQuest are here to help, and we ensure that every penny you spend on this endeavour gives you much more in returns.

All you have to do is get in touch with us for your queries and we’d be more than happy to meet you. Let’s discuss your business and the kind of representation it needs out there.