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Technology Rising in Real Estate Marketing

Almost every aspect of our lives involves technology in one form or another and new products are entering the market to serve us almost daily. There are some areas in business which have been quick to embrace these new high tech ways to deliver their products and services to their customers, and others such as real estate which has been lagging behind.

Nevertheless, innovations are taking place in this field which has remained largely traditional for longer than in most fields. Realtors, agencies, marketers and buyers are all taking advantage of new technologies which are being offered. Since real estate is a highly competitive business, realtors are finding newer and better ways to interact with their clients and technology providers are quickly realizing that this has long been an under-served market. New ways of helping clients buy and sell real estate are not only making real estate more accessible to new players, but are streamlining the process and opening access to information.

Technology Rising in Real Estate Marketing

Interactive content in real estate is a very powerful tool for realtors, agencies and marketers because it provides a very attractive product for buyers and sellers. Not only does it help differentiate the real estate professional but gives the buyer a tool to explore homes, condos, lofts, neighborhoods from the comfort of their computers or mobile devices.

This helps real estate professionals in making sales and greatly decreasing their workloads.

The Latest Interactive Real Estate Trends

Digital Signage: We’ve all walked past a brokerage window plastered with a grid of for sale photo listings, so have our parents, and our grandparents. It’s an old and quite ineffective method compared with today’s available alternatives such as digital signage. It’s an attention catching sales tool, interactive and delivers more walk-in traffic generating more potential sales.

Virtual tours: An older but constantly evolving technology that can put the client inside the home and with 3D imaging it can make the client feel like they are really touring the property in person. It offers the closest thing to a firsthand experience which can be perfect for out of town clients. 3D virtual tours allow you to stroll around the property at will and get close to the details and elements that you want to explore the most.

Interactive Maps: Buying real estate is an emotional experience and many buyers want to go out and see a property as soon as they find out about it. In many cases this isn’t possible so interactive maps give the buyer a chance to explore the immediate area, see the house from the outside, take a stroll around the neighborhood and assess its curb appeal. This yields the potential buyer the chance to evaluate whether or not this property has potential for them or not, saving the realtor setting up needless viewings, saving them time and money.

Making all media interactive: Every device can be used with interactive technology and content as the software is designed to work with different screen sizes and with different platforms.

 

Incorporating interactive content is very relevant considering these fast-paced technological times. In fact, you should integrate Application Programming Interfaces (API) into the displays to spice up the user experience. The APIs do a great deal bringing housing data to the displays from variable sources, giving the customers an opportunity to effortlessly toggle through the available products to make informed choices of their preferable houses.

With the introduction of IntuiFace Explorer, wheeled out in IntuiFace Version 6.0 earlier this May, the real estate agents can tap into the technological advancement to integrate the real-time housing data within the highly engaging interactive content. The information varies from sales presentations to digital signage and information kiosks-to furnish the clients with up-to-date information.

As time goes by, Interactive Technology is slowly spreading its roots deep into the future of real estate. As it gives buyers an opportunity to personally explore homes and neighborhoods without interference, they’re more likely able to make good decisions after gleaning meaningful information regarding the houses. Additionally, the fact that they personally go about the entire process gives them more control in matters buying the houses.

Interactive technology is certainly useful for agencies, marketers, and realtors. Also, there are available resources to transform selling tools into interactive tools, bettering both the buyer’s and seller’s experiences in the long run. Putting into practice these nuggets will push your real estate business up a notch and overtime, to indescribable success heights.

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Real Estate Agent Displays

Undoubtedly, in the fiercely competitive market circles, only highly visible and engaging displays have higher stakes when it comes to the probability of generating leads and therefore sales. The Real Estate Agent Displays, in particular, have stood the test of time, proving beyond all odds to be an effective merchandising technique from time immemorial. Highly visible displays furnish your prospects with adequate information regarding the product, highlighting factors like quality, quality, and size to inform their decision to either buy or avoid the products.

However, unlike the standard brick and mortar stores, the real estate agent displays can’t be physically displayed. Therefore, real estate agents have to face up to the challenge of reaching out for other practical ways of displaying the real estate products in the best possible ways, so the prospective clients on the other end of the spectrum can easily relate to the products.

Window Display

The window display is one of the indispensable tools for real estate agents. Actually, it gives the customers an opportunity to have the first feel of your business. For that reason, they have to be not only of high quality but highly visible as well to give a good first impression to the customers. Without the physical product, real estate agent displays grapple with the challenge of going out of their way to transforming initially boring and dull images to irresistibly inspiring masterpieces.

Though it isn’t very easy, it’s entirely possible. Also, for customers vying for great products, the window displays can handily help them make the final decision regarding the product, even in the absence of the sales experts. This hugely lowers the burden of 24-hour marketing as the customers can access the displays even after the offices are closed.

 

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How To Prepare for an Interactive Touchscreen Success

You realize, up to four times as many consumers would prefer watching a video rather than read about the product. This is possible on a condition that the visual content is aired in an interactive manner. However, most of the business organizations have knowledge regarding interactive experiences; this has compelled companies to make decisions about new technology based on their effect to the bottom line.

 How To Boost Sales Using Interactive Touch screens

This is much possible. Interactive technology has been proved to increase sales from 50% to 250%. It is necessary to devise a strategy on how to bring into actions touch screens for your business. You therefore need to play your part because this technology will help to drive in revenue. The following are questions that you need to have in your mind before you come up with an interactive touchscreen success.

What are the Goals and Objectives?

Before commencing any business campaign, one needs to have goals and objectives. In this case you should consider the benefits to be reaped out of the interactive technology. If you are looking towards educating your clients, increased engagement, or simplified sales point, the interactive technology should be able to take care of a number of goals. Outlining your goals in a clearer manner and sticking loyal to your original ideas is the most important fact if you really want to drive bottom line effective results.

Where should you Display the Touchscreen?

Interactive displays are availed in varied sizes and functionality. So where and how you’re going to use your display has a relative impact to your success. For example, huge interactive touchscreens can occupy a whole wall within a store space. Deployment can also enable you effect interactions on many brands such as product demonstration which require enough space for that matter. On the other hand, touchscreen kiosks and smaller interactive displays do not require large space and this can result to a direct lift on sales. Therefore, whenever you realize you have sufficient space that will improve on customer interaction by making sure there is power and internet, you will be able to identify a place where you can deploy your touch screen display.

What type of Audience Target?

Similar to the way size and goals have impacts on placement; your audience also influences functionality. It is important to user the experience of the potential user. If you are considering coming up with an intimate immersive experience, then you need to look at the following.

70 inches and above – Extra large screens can easily immerse a big number of user sessions in a larger- than- life experience.

65 to 70 inches – Huge screens can display a lot of information at once, although they are also capable of facilitating group and individual user interactions.

52 to 55 inches – This is the most appealing spot interactions. Medium screens can provide experience on attention grabbing, though not sufficient enough to offer an intimate experience.

32 inches and Smaller sizes – Small screens are the best especially on specific functions such as sharing details or specifications of a product that is not physically present.

Interactive experiences have increased sales of product from different businesses and organizations. The technology is much relevant to the current daily life and so it has been embraced by most of the people. Therefore, having built goals and customer experience one is set to go.

User Education

While it’s important to understand the objectives, it’s highly necessary to facilitate the provision of an impressive and immersive experience to determine how to best craft necessary content to achieve the desired outcome of the customers on the other end of the spectrum. You’ll go out of your way to figure out how to thrill and engage the audience-understanding whether user education is primal.

As per Wired, the millennial generation has actually prompted technology makes to “provide the most usable, self-guided, hiccup-free, efficient user experiences in history”. Besides the fact that millennials can make the piece of technology work, their expectations for intuitive user experiences are at its peak. For that reason, the touchscreens should facilitate user experience and education. With that, the learning curve will be low, it’s critical to put into consideration the diversity of the user experience.

Relationship between Your Brand and Customers

Considering the relationship between the brand and customers is highly important and can hugely help influence reactions and therefore maximize the delivery of results. In fact, the interactive touchscreens improve brand connections, creating memorable direct interactions, although the end results will be variable.

Are you on the lookout to Increase in-store Traffic?

If you’re on the lookout for fostering brand awareness and introduce an entirely new product to customers, identifying the type of conversion you expect from the customers helps drive success.

Building Customer Experience

After having considered the expectations and goals of the touchscreens, incorporating the logistics also does count a great deal. In addition to coming up with ideas, experiential marketing techniques are certainly necessary when it comes to success. If you lack an in-house team devoted to development, you should reach out to a partner harboring your vision and is able to deliver results. A solid agency partner is the best bet to make the installation and development seamless and painless in the creation of interactive touchscreens.

 

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How Interactive Displays Are Increasing In Quality And Decreasing In Display

Recently the world has seen interactive multi-touch displays grow through challenges in technology competition in the industry.  They were initially invented for technology-oriented companies. Nowadays this technology has transformed itself to the invention of personal, business and institutional applications. Users testify that this technology makes public presentations, public speaking, and communication much easier and objective than before. Interactive multi-touch displays are now being used in retail environments, museums, conference centers, schools and retail environments.

History

Historically, the technology which gave birth to multi-touch display can be traced by in the 1980s. The initial intent of the inventors was to come up with a medium which designers would be allowed to manipulated computer graphics by their fingers. Years later the multi-touch technology evolved giving way to PDA touchscreens, personal computers, tablets, and smartphones. The rise of smartphones and tablets cannot be matched. It has made a non-technical consumer accustomed to interactive touch screens filled with fun and discovery.

The field is getting more exciting with the discovery of interactive touch foils through window digital thru-glass solutions to dealers, resellers, integrators and manufactures integrated to different technology displays. The new technology can integrate into the rear projection, LCD, Tabletop and thru-glass display providing users with a large interactive digital format. Present uses for this technology include medicine, engineering design, navigation, and design.

While looking at the growth of touch technology, they all come in different forms and designs. The most common touch technologies in the market include the capacitive and resistive detection, and perimeter-based technology like the ones used in optical detection and infrared. Manufacturers in the field continue to compete against each other by coming up with different designs and customer friendly features. The most common touchscreen companies include Samsung which is popular for shipping low cost all in one-touch displays the SMART signage platform inspired by Tizen and the use of Projected Capacitive technology.  There is Shenzhen factories in China, Royal Display in Mumbai and British based Pro-display.

Cost

New Touch screen technology items are often less costly than the old ones. This depends on the manufacturer, amount of technology used in the product and efficiency. Conducting a simple search at the Alibaba online market store will reveal about 149,256 touchscreen products related to the name search. This shows popularity of the product to the modern order of business. A simple vertical LCD touch will go for as low as $9.96 while at times the prices can go up to $10,000 for a multi-touch interactive touchscreen product. It is estimated that the industry will be worth $27 Billion or above by 2022.   The world has now embraced the touchscreen era and is affecting each part of human life. It is time the world accepts their fate and embraces the new technology.  The interactive touch-screen will continue being less expensive as its technology. As many people enter the market, expenses that made the initial technology popular continue to fall over as the new generation takes over. A 42-inch multi-touch display is found in for $1500.

Breakthrough

With this breakthrough in technology, businesses, families and institutions are now able to come up with various interactive and non- interactive platforms using any screen size for Android, Windows, iPad, Samsung SSP device or Chrome.

 

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ARKit and HTC Vive Introduce Mixed Reality to iPad

The ARKit platform recently wheeled out by Apple is calling the shots in the technological space. They actually project the future of mixed reality. Both amateurs and experts can have an easier and interesting experience, thanks to the augmented reality developer application with minimal complexities. Recently, we featured some of the best creations developed using the intuitive software in a previous post.

Seemingly though, it appears that the list may not have exhausted all dimensions as required. A video posted on Twitter by an NY-based reality developer clearly underpins this. In the video, one of the custom avatars is viewed drawing a tilt Brush-esque painting right at the center of the office. Interestingly, once the camera turns right, a person inside the HTC Vive is revealed as the real artist.

The unique aspect of the Apple’s ARKit is that it beats the conventional VR studios that display individuals in their virtual environments. In fact, the application transforms digital elements from the virtual domain into reality. Actually, in the covered video, Avatar mimics the actions of the real artist in reality and in real-time. The painting also confirms the capacity of the application to bring digital elements from Virtual Reality to the reality. Also, several viewing options are functional, paving way for the capacity to reposition or scale visuals.

It hasn’t still been confirmed when the prototype experience will play out in the public gallery basing on the short video, though its already uncovered that it will provide a whole new perspective with regard to how to view VR content outside a headset. We’ll keep pulses with the exciting concept as it develops. Normal VR has given rise to other Virtual Reality Applications like the open-source drum Keyboard as well as the Deluxe Chaperone 3000 VR border system.