4-player Cycling Race with a live score Leader-board
We created a 4-player Cycling Race with a live score Leader-board for Panadol. This was an outrageously exciting activation in Dubai Mall where hundreds participated every day. The top player of the day was given a prize. We used microcontrollers with sensors on wheels to detect the speed and translate it to a nice graphical interface on a jumbotron LED.
The activation was created for Panadol.