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PearlQuest Interactive’s Installation at the DEWA stand at WETEX Dubai, 2017

PearlQuest Interactive's Installation at the DEWA stand at WETEX Dubai, 2017

We created a multi touch application and integrated it into our 55″ touch screen kiosk, along with a 3 x 2 video wall made up of seamless screens. We created a nicely designed application based on DEWA’s branding guidelines, and basically made it work like a large tablet which controls the content going on the video wall.

[vc_video title=”PearlQuest Interactive’s Installation at the DEWA stand at WETEX Dubai, 2017″ link=”https://youtu.be/kOgMq9JNqik”]

The multitouch application was well received and a lot of visitors coming to the WETEX exhibition at the Dubai World Trade Centre, had a very good overview on DEWA’s activities related to creating a positive impact on climate change.

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3 ways to utilize Interactive Media for Business

Media is essentially the collective means of communication and information disbursement that we use for a variety of purposes. The types of media that we are most familiar with are things like television, radio, the internet and print. These can be effective tools for getting a message to a particular audience or obtaining the information that we may need about a give topic.

3 ways to utilize Interactive Media for Business5

When we talk about interactive media, we mean a type of media that can engage the consumer with a back and forth. Rather than a one-way flow of information like a television program or a radio broadcast, interactive media responds to input from the individual that is using it. This could include everything from a website to a videogame or an interactive kiosk at a shopping center. These forms of media can be particularly advantageous to a business because it not only sends the message that the business is trying to share, but it also engages the consumer and provides them with the information that is most relevant to their needs.

3 ways to utilize Interactive Media for Business5

1. Websites

A website is a very common piece of interactive media and in many ways, a website can actually be described as interactive multimedia. This is because a website can include different types of media into the user experience and allow them to interact with all of them. By navigating a website and selecting different options for the content that interests them, the consumer is interacting with the media on the website. This can obviously be a very powerful tool when it comes to providing information to the consumer in a way that is engaging and convenient.

3 ways to utilize Interactive Media for Business5

2. Apps for tablets and smartphones

A business that chooses to build a consumer app is also taking advantage of another form of interactive media. An app can be a very effective marketing tool because most consumers take their mobile devices everywhere they go. With your app installed on their mobile device, the consumer is in effect, taking a connection to your business along with them for the experience of their everyday life. These apps can include information about products and services, information about the latest sales and specials and it can even include special features that will motivate the consumer to visit your location.

3 ways to utilize Interactive Media for Business5

3. The interactive kiosk

An interactive kiosk can offer a business a lot of great benefits. It can work as a directory to help consumers search for and learn about products, it can be used as a digital wayfinding device, it can be employed as a part of a customer outreach campaign and most of all, it can be used to personalize the consumer experience. One of the great things about the interactive kiosk is that it can be used to tie all of your media efforts together. The business can build apps that will interact with the kiosk and they can hold promotions on social media or at the website that bring the consumer back around to the kiosk.

Having a complete media presence is essential in the world of marketing and in today’s marketing world that means the use of interactive media. While the traditional forms of media are important, the interactive media offers so much more in regard to consumer engagement and the ability to deliver a dynamic and up to date message.

Image credits:
https://c1.staticflickr.com/7/6104/6267374196_4a313fa278_z.jpg
http://fc02.deviantart.net/fs71/f/2013/182/5/0/vision_of_human_technology_0002_by_agsandrew-d6bkbs9.jpg
http://fc07.deviantart.net/fs70/f/2011/239/5/f/technology_possessing_world_by_pj93-d4809z7.jpg
http://upload.wikimedia.org/wikipedia/commons/1/18/Space_Technology_5.jpg
http://pixabay.com/p-237402/?no_redirect


 










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Installation of 55″ Multi-touch screen at Pingoo’s English, Seef Mall, Bahrain
 




Felt the heat of the Manama city and warmth of the Bahraini people, as PearlQuest successfully commissioned a 55″ multi-touch screen at Pingoo’s English, a kids learning center in Bahrain’s Seef Mall. The screen was loaded with Snowflake ABC, a children’s suite, well designed and amazingly useful for children.


Here is the inauguration video of Pingoo’s english:




The touchscreen that you see in the video is done by us. It is a 10-touch 55″ surface wave touch screen with a high-performance industrial grade PC supporting it. The PC has a 2GB Nvidia graphics card, making it work smooth as a stallion.


We just realized how cool is it for kids centers to have massive touchscreens, as you’d agree – the best users of iPads are – kids! Kids these days tend to learn interaction with these devices much faster than adults. When interfaces are made using technologies like multi-touch screens, learning becomes more intuitive and fun.










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The Future is Multi-Touch
 




When Apple launched the first iPhone in 2007, it was named the invention of the year. Among other things, one of its features included the ability to pinch and zoom into pictures using two fingers. And though not the first in the field, this can be termed one of the more popular ways in which multi-touch surfaces were introduced to the common masses. If some of you haven’t realized, the track pad on your laptop is multi-touch. By using your thumb and index finger, you can zoom in and zoom out of most applications.


While this is perhaps the most basic use of this technology, it has come further ahead over the years, and while smartphones and tablets remain restricted to the two-finger touch, there are other surfaces that can be converted to multi-touch surfaces and be used for an array of purposes. From music and video-gaming, to advertising, shopping and conducting vast discussions, from planning and executing, to educating and learning, multi-touch devices are devices of the future, and are soon likely to replace traditional input devices such as the keyboard and mouse.


Multi-touch is intuitive. Not much training is needed to learn how to use this technology, because it functions intuitively. So its use is applicable to a much wider audience that will use this technology more efficiently. Swiping through documents and images, editing information via digital input interfaces such as digital keyboards, and being able to scroll through vast amounts of data are all possible via multi-touch interfaces. These movements are natural, not forced—much like the limiting keyboard and mouse combination. However, going back to this natural method of using digital devices will take some amount of unlearning the use of traditional input devices. Some multi-touch surfaces and even import data from devices (such as smartphones) kept on them by using Wi-Fi.


Why do we need multi-touch? Why is it being touted as the leading technology of the future? One of the most important benefits of this technology will be quicker learning, better implementation of ideas, and the ability to multitask by a larger group of people, thereby speeding up the entire process of innovation and creation. Of course, for this effect to truly show, large multi-user screens/surfaces will have to be introduced at a more accessible level. Also, as the amount of data processing increases and each process must only be sophisticated and refined as we progress in time, multi-touch offers this sophistication with incredible ease of use.


Anything can be a multi-touch screen—from table tops to window shop screens, from small tablets to massive screens that enable usage by almost 8-10 people at a shot. What’s more, advanced technology allows the use of independent applications on these devices by multiple users. Which means each user use the screen independently, provided it can facilitate those many numbers.


This is just the beginning of what multi-touch can offer. To call the future of this technology merely bright would be as much an injustice as an understatement. The impact of multi-touch devices/screens/interfaces in our daily lives will have far-reaching implications, and positive ones at that. So whether you are a coffee shop, a retail store, an educational learning centre, a music school, or an advertising agency, you can hugely benefit from what this technology offers.


At PearlQuest, we introduce multi-touch to you and engineer intuitive and user-friendly interfaces using advanced software architecture for your organization and clientele. Think of one process that can be performed by one person in your organization. Now multiply that by about 4 other pairs of hands working on the same process together so that data processing and implementation of plans and ideas is swifter. Imagine the tremendous increase in efficiency in your business. Like we said, this is just the beginning. To know what multi-touch can do for you and your business, and how it can be tailored exactly to your requirements, give us a call.