Measuring Shopper Engagement in Retail Locations

Every quarter or sometimes sooner, retail stores implement new methods of marketing to drive sales to their business. Displays are changed, massive marketing campaigns are launched, social media is integrated into this marketing campaign, seasonal sales are implemented, and overall, colossal efforts are taken in this direction. But how effective are these changes put together? For instance,

  • How do you know how much impact a change in display of a retail store is having on passersby?
  • Are they stopping to pay attention to this change?
  • What is their age and gender?
  • Do they like what they see?
  • How long do they engage with the display – window or digital?
  • Does it encourage them to buy something from the store?

If retail stores could get this data, it could revolutionize the way marketing departments of different businesses function. It could provide insights into the thought process and purchasing habits of retail customers like never before, and could help tailor marketing campaigns to these requirements.

How can you, as a retail store in one of the biggest retail hubs in the world – Dubai – obtain and utilize this precious data?

IntelliSense Shopper Insight Technology by Cenique Infotainment

PearlQuest, based in Dubai, UAE offers the exclusive IntelliSense Shopper Insight Technology by Cenique Infotainment to retail store owners so that they can gather minute data that will enable the steady evolution of their marketing efforts. IntelliSense offers a simple means of measuring shopper engagement in retail locations. This brings strike-point analytics to marketing professionals at a fraction of the cost of conventional solutions, fully automated and in real-time.

IntelliSense can count impressions that tell you how many times someone engaged with the in-store marketing display. It also provides information about the viewer’s gender, facial expressions (smiling, blink rate, etc.), age group, dwell time (amount of time someone engaged with the display), the time of the day, and the day of the week.

How IntelliSense Works

IntelliSense utilizes one of the world’s smallest analytics engines to capture anonymous viewer data. It detects human faces that are only looking towards it and captures all the aforementioned data. It does not capture data of those walking by the store.

It then converts this information into analysable data charts that can be used to gather immensely valuable information for any retail business.

Because it is small it can be used easily. It consumes less power and captures all data anonymously. No videos are recorded. Only the necessary information is captured. This technology can be used, managed and updated from anywhere. It is not restricted to a single location.

The Implications of Using IntelliSense

IntelliSense can provide you with data you never had access to before. If used with digital signage, it can enable the change of on-screen content instantly to target the very user that is standing before the screen. It can allow you to create direct marketing campaigns to an audience that still hasn’t registered what it wants, but when it does, it readily buys the product. It can help you create products that will generate greater revenue based on the response to a similar previous product.

IntelliSense observes consumer behaviour in real-time situations rather than in simulated ones, or by simply conducting surveys that may or may not render genuine results. It tells you how customers behave around your product and may be far more accurate than most other efforts at gathering similar data.

For a retail store based in a city like Dubai, IntelliSense can help revolutionize sales strategies and have sales figures going through the roof. Involve PearlQuest in your journey by allowing us to implement this business-altering technology. Let’s meet up and discuss how IntelliSense can particularly benefit your business.

Digital Signage has Evolved and Changed the Retail Industry

Digital Signage has Evolved and Changed the Retail Industry Dubai and Abu Dhabi Doha Qatar BahrainIn our last post on digital signage we stated how this new electronic medium of marketing and communication is taking over the advertising industry and reaching out to a much larger audience than television.

This time, we will talk about how digital signage has evolved and specifically altered the retail industry as well as the retail experience through a slow and steady evolution that is still in progress.

What began as a mere screen displaying a couple of marketing messages within a store can now be used as an interactive screen that personalises the entire experience shopping for a customer. It can be used to monitor the kind of demographic that is entering the store, to sell products that aren’t physically available in the store, and even to establish a relationship with the customer by integrating social media with their experience. No longer does a screen have to be relegated to a wall in a retail store. The use of multiple screens to draw customer attention can transform your business model and your revenue figures.

Digital Signage has Evolved and Changed the Retail Industry Dubai and Abu Dhabi Doha Qatar BahrainWhy Use Digital Signage in Retail?

Shoppers are being consistently targeted with advertisements that may or may not be pertinent to their requirements. There are different media now—television, internet, mobile devices, and even digital signage in public places. As the number of advertisements via different media continues to increase, shoppers have learnt how to filter this information and look out for only what is pertinent to them. So, it is quite likely that all those ads that have been heavily invested in are being looked through by the target market because there’s too much to absorb.

When digital signage is used inside a retail store, it directly targets a customer you know is in need of a product. It then enhances the entire shopping experience by providing a state-of-the-art personalised experience to your customer. This improves brand loyalty, the shopping experience, and the chance that you have found yourself a regular customer who will return for more such personalised experiences.

Digital Signage has Evolved and Changed the Retail Industry Dubai and Abu Dhabi Doha Qatar BahrainHow Digital Signage Can Revolutionize the Retail Shopping Experience

Let’s consider a scenario. A woman enters a store looking for a bag. She picks up one and examines it. On a screen located just near this aisle, she can see a message that says ‘browse through for more colour options’ specifically relating to the bags on that particular aisle. She browses through on the screen and locates the bag she is looking at and looks at colour options that are probably not available in the store. She sees a message saying that this bag in the colour of her choice can be ordered online. She immediately places the order upon finding the one she wants with a promise of delivery within 1-2 days. Your customer just had a completely personalised shopping experience.

Based on this scenario, let’s see how you as a retail store owner will benefit.

Digital Signage has Evolved and Changed the Retail Industry Dubai and Abu Dhabi Doha Qatar Bahrain

  1. You don’t have to necessarily keep too much stock within a store with limited space. You can feature one product in your store and the remaining options online
  2. You can reduce the number of on-floor sales staff as customers are familiar with using touch devices and will intuitively be able to interact with the signage you have put up in your store. This digital signage can also be used to guide customers to other products within the store
  3. Your customers will be able to make an instant decision. Not only will your customers rely on their experience of the product within the store, they will combine it with the information provided via digital signage and make an informed decision that they are more likely to be happy with
  4. This will boost sales significantly and help you achieve your sales and revenue targets

Digital Signage has Evolved and Changed the Retail Industry Dubai and Abu Dhabi Doha Qatar BahrainAnd the Biggest Benefit?

You can reach out to each and every one of your customer and give them a different, unique experience every time they enter the store. You can cater to individual requirements rather than broadcasting vague marketing messages that may or may not be applicable to that customer at that time. You can interact with customers from different backgrounds and thought processes and use that data to further streamline your marketing campaign. You will be able to identify a unique customer base, which of course will be prone to changes due to impulse shopping, but one which will finally help you refine your information about your target market.

How Else Can Retail Store Owners Use Digital Signage?

The electronic display of information within your store via LCD screens can lead to a massive improvement in the way you conduct business. Use digital signage to:

  1. Digital Signage has Evolved and Changed the Retail Industry Dubai and Abu Dhabi Doha Qatar BahrainProvide in-store maps so that customers know exactly where they can find a particular product.
  2. Showcase the highest-selling product or the product of the week or a newly launched product in style.
  3. Allow customers to interact with the signage by giving them the option to experiment with different looks in a clothes store, for example. Or let them choose product specifications so that they are able to find the exact product that they are looking for.
  4. Enable sensors that detect the product a customer is looking at, and immediately provide more information about that product on a nearby screen.
  5. Capture data about your store demographic and use this data for qualitative research to improve your sales and marketing campaign.

Digital signage is yet another means to an end – a means that has well evolved into adapting to continuously changing customer behaviour that is bombarded by technology. Instead of splashing ads at irrelevant locations, in-store promotions via digital signage can benefit your business to a great extent. It is an innovative channel to attract customer attention and retain it. However, it should not be overused as consumers have learned to filter information that is not pertinent to them. As such, the content should be captivating and the sign should be located where the customer will need it.

Digital Signage has Evolved and Changed the Retail Industry Dubai and Abu Dhabi Doha Qatar BahrainBy incorporating the essence of the shopping experience and altering the way customers now shop within a store, digital signage may well be that one marketing tool you need to boost sales and revenue. In Dubai or anywhere in the UAE, PearlQuest can help you with customized solutions for your digital signage requirements. For any of the aforementioned needs, or even those that haven’t been mentioned here, PearlQuest can give you unique and creative digital signage solutions for your retail store and help you augment your revenue from sales. Give us a call and let’s talk further.

Precious Foods Touchscreen Hardware & Software Interface

Successfully installed two superb multi-touch screens at Precious Foods & Bioorganic Cafe at TECOM, Dubai. The store is fully operational now, so are the screens installed by us. Precious Foods is an organic hypermarket, featuring an array of healthy foods and products. The project was done in collaboration with Adventrix, for whom we work as a Digital Media partner.

The app features a multi-touch interface, with the main menu showing all categories of products available in the store. Once a category is tapped, it shows a sub-menu of all products and recipes related to that category. The customer can choose a product to get more information on it, its features, benefits. They can see a recipe and even email it to themselves or friends.

Precious Foods Bioorganic Store, Tecom, Digital Signage, dubai, Installation, Integration, Interface Design, Multitouch, Projects, touchscreen, touchscreen application, UAE

All the content is managed by a web-based CMS, which the Admin of the store can control.

Precious Foods Bioorganic Store, Tecom, Digital Signage, dubai, Installation, Integration, Interface Design, Multitouch, Projects, touchscreen, touchscreen application, UAE

Cool stuff! Isn’t it?

Trendsetting Seamless LCD video walls

Seamless LCD Video Walls

We all have seen the rise of video wall technologies. The bezel widths of screens  have been significantly reducing over the years. Though this technology has been progressive in Plasma  displays with seam gaps going as low as 1.9mm, the new trends will be set with LCD displays which can be used in video wall configurations.

Samsung produces the panels and has it’s own range, but by the time it reaches Gulf countries, the price go through the roof. Orion, a Korean company which has sold the most seamless plasma displays in the region, has a range of cost-effective ‘ MLCD’ displays. The seam gaps have been  reduced to just 7.3mm for 46″ and an impressive 5.5mm for 55″ displays! These are infinitely expandable displays which can be configured s per your interiors or specific requirements.

Seamless LCD Displays in Dubai

Apart from this, these displays by Orion are industrial grade – thus can be perfectly applied in retail, corporate offices, events and educational institutions.

Orion documentation says it all:

Breathtaking technology with Full HD and Ultra Narrow Bezel (5.5mm), the OLM-5501 will pioneer the multi display market with seamless tiled display experience and vivid images. With the proven multi product know-how, new OLM series (OLM-4610, OLM-4650) offers the best proven Videowall performances with multiple value-added functions. Designed for various Videowall applications, OLM Series offers remarkably bright and clear picture unblocked with multiple seams and can be utilized in a variety of digital signage and multi-screen configurations.

Seamless LCD displays in Dubai

Orion MLCD screens have an exclusive distribution channel in Dubai, Multitech AV. One of the top digital signage hardware distributors in the GCC.

Giving a new flavor to Point of Service

In UAE and other parts of Middle East where retail is a prevalent industry,  cost effective and reliable Point of Service (POS) systems are a must. POS systems have evolved over the years with additions like touch screens, mobile credit card terminals and 2D/3D barcode integration.

One important aspect of these systems is reliability, which can be achieved by making sure your hardware is top notch.

Nexcom is a company from Taiwan specializing in Industrial Computing solutions. Nexcom has their own POS system – NexPOS, an interface and software. This is a thumbs up as far as reliability is concerned as the components which are used for industrial grade, rugged usage will be used in this POS machine.

Nexcom POS
With the aim to provide Point of Service (POS) solutions, NEXCOM’s POS solution features high performance, green technology and OEM/ODM reliability that ensure the success of customer’s investment.

NexPOS, Transform Your Business

Nexcom POS Welcome to a new world of interaction – where you can serve your customers how, when and where they choose across point of service, mobile and online channels. It’s possible to achieve this when you partner with NexPOS. Learn how our continuous innovation, global reach and cross-industry knowledge and experience will help you transform your business.
NEXPOS is a newly formed team under NEXCOM’s Industrial Computing Solution (ICS) business group, which provides innovative “Point of Service (POS)” solutions. We specialize in new hardware solutions, system planning, design implementation, and project management. Our people have decades of experience in the “Point of Service (POS)” industry. They are carefully selected not only for their technical brilliance, but also for their mature attitude in solving and providing expert advice, and innovative hardware technology, and also providing hardware design solutions for your enterprise systems integration.

NexPOS Leadership for Customization Service

  • High Performance and Green Technology
  • Expert Service Offerings
  • Reliability in design and manufacturing (OEM/ODM)
  • Outsourced manufacturing second to none
  • Our approach is always customer centered. Providing industry’s leading solutions, we are to help ensure success of your solutions investment.