Our absolutely stupendous Virtual Reality Bicycle game – on a real racing bike! It made people go crazy at Yas Mall, Abu Dhabi. The maxed out fun element was the real bike and a terrain made in VR, which the mall crowd immersed themselves in totality. Imagine riding a bicycle with an HTC vive headset on, it can really take you places!

This was done as a CSR initiative by Foster Clark’s and managed by the agency Activ8 Ideas from Dubai. We received a tremendous response.

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