Imagine achieving your customer engagement by fifty percent or more!
What will you achieve when you can increase your customer engagement by fifty percent or more?
Increased engagement means relationships with your users that are stronger and more opportunities for revenue. When you amaze your users with compelling multi-touch experiences they build positive associations to your enterprise; when you make interactions easy and intuitive, the actions that you want them to take will follow.
Another specific positive aspect of multi-touch lies within the use of simultaneously handled input devices. As users can employ both their hands (and many fingers) or also different devices in combination with their hands at the same time, they are able to make significant improvements regarding the time a task takes to be completed.
Apart from simultaneous usage of hands or devices, you can also extract a lot of information out of a single means of input. Finger touches can be varied in pressure sensitivity and angle (on several axes) and hands can be used to express a variety of gestures by tilting, flicking and catching or forming any conceivable kind of sign.