An experience of this type was created probably the first time in this region. We combined Augmented Reality with Gesture recognition to give birth to a distinctive BTL activation idea. FLC Marketing, one of the best marketing agencies in Dubai, approached us to create something for a new product launched by Ariel detergents (P&G).  The new detergent, releases a fragrance from your clothes when rubbed after washing. This had to be conveyed to the consumers in an innovative manner.