Captivating Young Minds with Immersive Gamified Engagements
At Festival City, Dubai, the Mohammed Bin Rashid Space Center (MBRSC) sought to ignite a passion for space in young audiences. PearlQuest engineered an interactive game that transformed their exhibit. Kids and young adults became satellite engineers, assembling virtual spacecraft piece by piece.
This “Assembly & Build It Game” culminated in a thrilling launch. Players watched their personalized satellites, bearing their names, soar onto a massive screen. This innovative “Gamified Brand Engagement” created an unforgettable, educational experience, boosting engagement significantly above industry benchmarks for similar activations. The MBRSC project exemplifies PearlQuest’s commitment to delivering impactful and highly satisfying brand experiences for our clients.
