What is an engaged user? How customer engagement is defined depends on the kind of products or services being offered. For example, a site that offers apps that need to be done would require customers to log in everyday and do something to be able to say that there is engagement. However, when the application is needed once a week or once a month, customers logging in once a week or once a month and stays to use the application can be considered engaged. Visitors logging in and doing nothing before logging out could not be considered as engagement.
It is easy to track visitors, returning visitors and the time they spend in your website but there is no way of determining the extent of a customer’s engagement. For example, Google+ boasts of more than 170,000,000 visitors each day but the truth is only handful of them get engaged while the rest just click the OK button on the link. This action cannot be considered part of customer engagement.
Many websites offer free trial just to attract visitors. This technique is considered a good way to engage potential clients but what happens is that after they have used the application, they just leave and look for another product and use it for free for 30 days. The cycle continues and despite product quality, users do not get to that stage in which they decide to pay for the product to continue using it.
So, how can you increase customer engagement? Here are the three best ways to increase consumer engagement.
One is by making an excellent impression. As an old saying goes, first impression lasts and this is true with digital marketing. It will be worth it to offer something that will convince customers that doing business with you will be beneficial to them. Giving free trial has proven ineffective since customers would usually find another site that offers free trial instead of paying for the product that you are selling to continue using it. It will be best for you to give them the best users’ experience during the trial period so that they will decide to buy your product. This can be done by giving them clear and concise information about your product – how it works, how to use it, and how they can benefit from using it. Give them your contact details and make sure that there is someone to answer their questions around the clock.
Second, have a welcome message for new customers. The welcome message will make customers feel your presence and It is one way to start conversation, which can help in engaging them and leading them to make the decision to purchase your products or services.
Third, introduce your product gradually. Bombarding your prospective customers with emails could have negative effect in your campaign. The best approach is to know your customers better and to anticipate their needs so that your emails will be timed perfectly. Once they receive information that can answer their need at the moment, they would be more ready to act on that need.
Keeping your customers engaged will be easy as long as you understand their need and you give solutions to their problems at the most appropriate time.
