The question of what awaits marketers in 2015 has brought some issues to the core and several answers emerged such as the emergence of agencies owned by people of Hispanic origin, increase in information shared through the internet highway, the significant role of internal communication, the emergence of new technologies, and the rise of media as a tool in marketing.
• Emergence of agencies owned by people of Hispanic origin
Based on latest data, Hispanics account for 17% of the total population of the US and this group has experienced 56% population growth in the last decade. The group’s purchasing power is forecasted to reach $1 trillion by 2017. If businesses owned by Hispanics could attract customers outside their own demographic group, they will grow dramatically in the next few years.
• Evolving role of media agencies
Media agencies play a vital role in today’s marketing. Media agencies are now evolving from an agency that is in charge of providing information into a body that has to face consumers as well. In fact, media agencies act as the middle man between technologies and the consumers. Aside from being creative, the media must be a math-minded agency since it would be handling myriad of data and new technologies in order that they can become a good partner of their costumers or clients.
• Integration of digital teams and marketing groups
Until today, digital teams tend to be separated from the marketing group. However, as digital marketing dominates internet businesses, these two groups will merge, resulting to digital experts who possess marketing skills as well as familiarity with operating internet businesses.
• Making strategic plan and adhering to it
Digital marketing has brought many changes in the way businesses are run and promoted and for them to succeed an excellent strategic plan is needed. The plan will help companies achieve their goals efficiently. Because of the rapid changes brought by digital marketing, decisions have to be made fast. For internet businesses to become profitable, planning in terms of content, exposure to social media, events and promotions, as well as the use of media agencies for more leverage must be done thoroughly and strategically. Careful planning and strict compliance to the plan will be highly beneficial.
• Smooth internal communication flow
Nowadays, there must be constant communication between employees and sellers regarding the aims of the company, its vision, and mission. Everyone is expected to understand the company mission, vision, and goals, and manifest in their daily lives there daily work the company’s philosophy and culture. Through internal communication, everybody shares the same goals and works as one in order to realize them.
Indeed, 2015 could be a significant year for businessmen who try their hands on digital marketing. Changes are coming fast and one has to welcome them if he does not want to be left behind. The digital age is now at its peak and anyone who resists the reforms it brings will have a difficult time to survive in this fast paced and computer-dominated world.
