Most websites measure their reach by relying on numbers such as the number of clicks and views that they get every day. The truth is you have hundreds of clicks and views but if these people do not stay long enough to read your content, make comments, ask questions, and eventually buy products or services you sell, the views and clicks will not have any value and a few active and highly engaged users will be worth more than those thousands.
One of keeping your target audience engaged is by knowing them. Are your target customers young or old? Are they professionals, stay-at-home moms, sports enthusiasts, educators or people who like Do-It-Yourself projects? Once you know them, you would have an idea how to find them. If you want to use social media to reach your target audience, you can promote your business in the platform used by the people you want to tell about your products. If you are targeting young people, Facebook will be the best place for you but if you are directing your message to professionals or older people, LinkedIn will be easily connect you with them.
Another way of increasing engagement of your target audience is content. As often said in the web, content is king. But no matter how well-written your content is, it will never hold your visitor’s interest if it is irrelevant to them. If you are targeting stay-at-home moms, talk about how they can spend their time profitably or what tasks they can engage in so that they would not feel bored at home. If you want to attract sports-minded people, talk about sports and sports events and personalities.
Consistency and reliability are what a website needs to gain more visitors. Be consistent when publishing blogs and articles not only with your tone and stand but also with your schedule. One important thing in writing is to take a stand and stick by it. Readers will find it rewarding to follow your blog if you have consistent views. The same applies to your schedule. If you publish fresh blog every Monday and Friday, keep that schedule because your visitors know that there is something new to read on these days. Once they visit your site and see the same content, they might not return anymore in the following days.
Timing is also of great importance if you want to maximize your exposure in the web. Readers would usually look for information about relevant recent events related to your website. If your website focuses on Travel, you can feature the latest tourist destination in your country or region. Including articles that will guide travelers in finding restaurants, hotels, and amusement places will make your content richer and more useful to your target audience.
Involve your audience by asking for their comments and opinions or by placing a question and answer board for everyone. This will make your site interactive and your visitors will come back to ask questions, give answers, make comments and see other readers’ reactions.
By observing the hints mentioned, you will be able to build to reach your target audience and earn their loyalty.
