Technology is continually developing and improving, and therefore it gives companies the opportunity to be variant in their marketing procedures. This, in turn, keeps customers interested as advertisements become unique. Some examples of these emerging technologies include:
Project Mapping
Project mapping is when structures and objects that are uneven in shape are surfaces of display for video projections. The goal of Project mapping is to improve the presentation.
Rfid + Wearables
Wearable technology like The Apple watch provides business owners with access to consumers and their needs and interests. When wearables are useful along with RFID, they can track users due to the introduction of Geo-fencing technology. They also prompt experiences at checkpoints. Geo-fencing technology improves personalization as the wearer gets select messages. This technology hurries up check-in procedures.
Augmented And Mixed Reality
Pokémon Go is a perfect example that shows the potential of Augmented Reality. It was a successful product of Augmented Reality (AR). In AR, there is viewing of animations in real life experiences via devices such as phones. Royal British Legion featured poppies on posters and newspaper mastheads, which used a mobile app to disclose a video and compelling story among other things. Virtual reality involves enables a person to watch content in a 3-D environment using a headset. For example, Star Wars used this particular technology to send the wearer to a galaxy so far away. Mixed reality is the newest technology in this area. It enables you to see virtual objects without having to use any digital devices. Magic Leap are the pioneers of this technology. The discovery of its full potential is still undergoing, and there are researches about the same.
Advantages
Investing in recent technology to construct tailored experiences comes with many benefits, which include:
An Increase In The Level Of Interaction, Which Contributes To Exposure In Marketing.
There is an improvement in the capturing of data. The obtaining of more data results in customers having more knowledge than ever before.
There Is Continuous Mixing Between Digital And Real Experience.
There is the improvement of personalization because of boosted data capture.
Challenges
There are issues that companies and brands have to check on because as much as change brings revolution, complications are hard to evade:
Concerns on privacy and security – consumers may discard brands who abuse customer data
Constant change – since technology keeps advancing, investment on the latest form of technology may fail to serve you for the time that will deem profitable to you before it becomes obsolete.
Cost – some new technologies are too expensive.
Press The Start Menu
It can become challenging for you because of the range of technology available to choose what to use. It is therefore vital that you know your brand well. Establish which point of development it is at in order to understand what it needs now to progress. New technology will assist you to create personalized experiences, and you will get to understand your customers better. Understanding these current trends is the first step you need to take.
