Building a compelling in-store experience is an important part of customer relations and marketing. This is a factor that impacts your ability to maintain customer satisfaction and the way that you present and sell products. One tool that can make a huge difference in this regard is an interactive kiosk. They can build on the customer relations process, advertise products and provide information.
What is an interactive kiosk?
In the most basic sense, an interactive kiosk is a computer terminal that is designed to provide an interactive experience to a consumer/visitor. Businesses have a lot of options when it comes to putting an interactive kiosk on location. They come in a variety of shapes and sizes and with a whole host of hardware and programming options. From large screens to small screens to touchscreen displays and kiosks that can interact with devices like smartphones, there are options that can be great for just about any location.
They are adaptive
An interactive kiosk can also be used like a piece of digital signage. Digital signage outperforms traditional static signage in that it can be updated to fit the moment and the circumstances with little effort. This includes having messages that are programmed for different times of the day, to cover special in-store events and to meet the needs of the business in the now, rather than just having the same message all of the time.
A medium for information
With an interactive kiosk, you also get a great means of delivering information to the consumer. Instead of just advertising your products or services, you can really educate the consumer about your business and what you do. Further, the interactive kiosk allows the user to search for the information that is relevant to their experience, which makes it more useful to the consumer and a better tool to help your business flow.
It’s a virtual team member
The interactive kiosk can also work as a member of the in-store team. It can greet customers as they arrive, work as a self-checkout station and help the consumer to find the products that they need. This gives the consumer more options and a better in-store experience. Not only that, but it also takes some of the workload off your human staff members.
They are highly customizable
One of the reasons that an interactive kiosk can be great for any business is because there are so many options. You can choose the screen size and software package that is right for your location. The programming options are also very open. You can design an experience that is completely unique to your location and build a consumer experience that is in-tune with your brand identity.
Competing for customers can be tough and most businesses realize that they need to use every tool at their disposal to stay ahead. With an interactive kiosk, you can provide a customer experience that will distinguish your business from the competition and increase the potential for your business to grow.
