It is really hard to tell how technology and connectivity can affect personal health and well-being. It can, however, affect certain economic behaviors which can dramatically influence certain actions.
Mobile gadgets, in a report published by JiWire – a mobile advertising and data provider –have been revealed to bolster retail purchase. Specifically, the report mentioned how in-store buyers are somewhat drawn towards establishments that have Wi-Fi connections.
The JiWire report assessed consumer trends and factors which may affect buying behaviors such as location, mobile usage and connection capability and readiness of establishments. This report was conducted in line with an increase on tablet and mobile gadget purchase which was up by 38 percent. The implication that online shopping is more risky for consumers was revealed to affect retailers rather than buyers. At one point of the report, it mentioned that Wi-Fi connection and accessibility actually enhance the buying experience, thus, providing the consumers with relevant information regarding choices and options for their purchases. It improves the buying experience and introduces opportunities for retailers to engage with their consumers at a more personal level, which could positively impact sales and loyalty programs.
Wi-Fi Connections and How Buyers Make Their Purchase
During the time this report was conducted, mobile trend usage in in-house retail shopping has shown that consumers can influence brand trends and even how buyers shop and make their purchase at these retail outlets.
Furthermore, those who buy at Ann Taylor are more likely (seven times) to shop at Banana Republic. People who go to Banana Republic, however, are less inclined to shop at Ann Taylor.
As shopping can be largely considered as a woman’s niche, the study stresses that women outrank men in terms of shopping for promotional deals, discounts and coupons. Women overlap men in seven mobile usage types that include searching for great buys and promos to be used for in-house retail shopping.
Wi-Fi Connections and Where Buyers Make Their Purchase
The report also mentioned how mobile device connections influence where consumers go to make in-house purchases. Moreover, mobile consumers were found out to be more likely (80 percent) to shop in retail outlets that provide Wi-Fi connections as an added value for their shopping experience. This is most likely unsurprising especially since the availability of wireless connections today is not only limited to hotels, coffee shops and airports but also shopping and retail shops.
Consumers between the age bracket of 35 to 44 years old were those that were mainly drawn and influenced by in-house mobile connectivity.
All Roads Lead to Tablet and Smartphone Proliferation
The JiWire report also mentioned how tablets and smartphones have drastically increased by more than 50 percent during the whole period of 2013. This would have been a wonderful opportunity for mobile companies since sales for mobile device has increased and grown to such , especially the third to the fourth quarter of the previous year. Seventy-two percent of current tablet owners have also revealed plans of making a second purchase, and that mobile consumers are more likely to use their tablets when given more time to use it like in hotels and airports.
Demands for more accessibility and connectivity for mobile device has grown rapidly. It is something which has not been expected by most in-house retailers. With growing trends in mobile technology, brand and buying trends have also soared alongside this. It can be easy to imagine that demands for more Wi-Fi-friendly spots in malls and shopping outlets are seen to grow over the ensuing years.
Comprising 58 percent of Wi-Fi usage, tablets and smartphones sales are projected to increase over the period. This – retailers expect – will help marketing and sales statistics dramatically. And with more sophisticated device and gadgets on its way, it does help project a better scenario for the mobile and in-house retail industry.
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