February 25, 2014 pearlquest No Comments

TV Ads are Passé, Go the Digital Signage Way

There was a time when advertisements on TV were watched with all the attention because nothing could be done to make them go away. There used to be limited channels, and while switching channels did become an option, the ads couldn’t be ignored completely. Now, things are different. With the option to record ads on […]

February 25, 2014 pearlquest No Comments

Digital Media Boom Expected to Grow in 2014

Every year, analysts forecast the trends that will change the way entrepreneurs, start-ups, as well as well-established brands drive business. While the Internet has been a huge contributor to this change, 2014 is believed to be the year it will legitimately flourish and alter how we conduct business, make purchases, and transform our overall lifestyle. […]

February 17, 2014 pearlquest No Comments

Using Microsoft Kinect as an Effective Business Tool

In 2010, Microsoft launched Kinect for the Xbox 360. It allowed users to control video game characters and movements by gesture and voice directed toward a 3D sensor camera that was often required to be placed over the television. Come 2012 and Microsoft transcended the video gaming arena and launched Kinect for Windows, a device […]

February 17, 2014 pearlquest No Comments

Augmented Reality for Businesses

The confused customer is a reality in almost any business. Your product is brilliant, but unless the targeted customer doesn’t understand its full potential, the product can be a mere genius waiting to be discovered by the common man. And this is where augmented reality (AR) comes into the picture. By simulating an experience akin […]

February 5, 2014 pearlquest No Comments

Business Advantages of Responsive Web Design

2013 was called the year of responsive design by Mashable. If your website is still not responsive, it’s time to understand why you need to make the switch, and quickly. It is estimated that in the upcoming years, mobile browsing will overtake desktop browsing. At one point in time, standalone mobile sites were the norm. […]

February 4, 2014 pearlquest No Comments

Advantages of Multi-Touch Technology

We have already spoken about how the future is multi-touch and the advancements in this technology over the years. Only the tip of the iceberg has been discovered. Multi-touch can take the world places, and each day the technology becomes smoother and more efficient so as to facilitate its use even by the not-so-technologically savvy. […]

January 28, 2014 pearlquest No Comments

Utilising Screens for Better Customer Engagement

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January 28, 2014 pearlquest No Comments

The Future is Multi-Touch

When Apple launched the first iPhone in 2007, it was named the invention of the year. Among other things, one of its features included the ability to pinch and zoom into pictures using two fingers. And though not the first in the field, this can be termed one of the more popular ways in which […]