Redefining Influence through Hyper-Realistic Avatar Meet and Greets
PearlQuest transformed traditional chocolate packaging into a digital stage using partial volumetric capture technology. By scanning a Cadbury Flake pack, users triggered a hyper-realistic 3D avatar of fashion icon Karen Wazen. She emerged directly from the wrapper to showcase her sunglasses line and share exclusive rewards.
This activation represents a leap forward in the Avatar Meet and Greets sub-category. We converted filmed footage into a sophisticated OBJ sequence to ensure every movement felt natural and fluid. This immersive approach turned a simple purchase into a premium, interactive brand moment for millions of followers.
The campaign exceeded regional benchmarks for dwell time and user engagement. By blending influencer star power with cutting-edge Immersive Story Spaces, we helped Cadbury Flake achieve record-high interaction rates. The project stands as a blueprint for brands looking to bridge the gap between physical retail and digital storytelling.