Interactive Cycling Experience with Real-Time Thrills
Step back to 2017, when we transformed an ordinary cycle race into a digital spectacle for Canon Middle East. We integrated real-time speed metrics and stunning graphics, creating an electrifying competition. This innovative setup elevated engagement, making every pedal stroke count.
We captured every exhilarating moment with a Canon DSLR, generating unique GIFs for each participant. The excitement at the ThinkScience show in Dubai was palpable, with competitive spirits running high. This project exemplifies how gamified brand engagements can captivate audiences and boost interaction, consistently exceeding industry standards for event success and client satisfaction.
