A multi-platform VR forest quest that turned mall visitors into brand advocates across KSA.
Dabur sought a high-impact way to introduce the Vatika range to a tech-savvy audience in the Middle East. We developed “The Vatika Experience,” a lush 3D forest environment accessible via smartphones or VR headsets. Users navigate this immersive world, capturing products to secure their spot on a real-time competitive leaderboard.
This gamified discovery app bridged the gap between physical mall activations and digital retail. By launching on both Google Play and the Apple App Store, we extended the campaign’s life far beyond the event floor. The seamless transition between standard mobile play and full VR immersion maximized accessibility for every participant.
The campaign saw exceptional dwell times and high replay value across multiple KSA shopping centers. This project highlights our ability to blend Puzzle & Discovery mechanics with scalable mobile technology. We delivered a measurable surge in brand recall and a significant boost in consumer-generated data for Dabur.