Building brand loyalty through high-stakes digital raffle engines and sports gamification.
Football fans crave competition, and the Snickers Euro Cup microsite turned that passion into measurable brand engagement. We built a sleek, high-performance raffle engine that invited users to predict match winners in real-time. This dynamic journey mirrored the energy of the tournament, keeping users hooked from the opening whistle to the final trophy lift.
The mobile-first interface ensured fans could enter the draw anywhere, anytime. By streamlining the prediction process, we removed friction and boosted participation across the Middle East and Europe. Every match offered a new reason for fans to return, solidifying Snickers as the go-to snack for every game-day moment.
This project exceeded industry benchmarks for user retention and session duration in the FMCG sector. Our raffle engine managed high traffic volumes while maintaining a seamless user experience. The result was a massive spike in data collection and a significant lift in consumer brand sentiment throughout the tournament.