Redefining user engagement through large-scale surface-wave touch technology at GITEX
Your audience expects seamless digital integration in high-traffic public spaces. We delivered exactly that for the Roads & Transport Authority (RTA) at GITEX by unveiling a massive 155-inch interactive video wall. This installation functioned as a portal, connecting users to essential services through a custom-built smart mall application.
Our team integrated a state-of-the-art 32-touchpoint surface-wave overlay to ensure fluid, multi-user engagement. This robust hardware allowed several visitors to interact simultaneously without lag or interference. From the initial calibration to the final reveal, we focused on turning a static display into a responsive, immersive story space.
The project exceeded industry benchmarks for dwell time and user retention, setting a new standard for interactive surfaces. RTA successfully bridged the gap between complex digital services and intuitive physical interaction. This execution proved that large-scale touch technology can effectively streamline service delivery while captivating a global tech audience.