We created a multi touch application and integrated it into our 55″ touch screen kiosk, along with a 3 x 2 video wall made up of seamless screens. We created a nicely designed application based on DEWA’s branding guidelines, and basically made it work like a large tablet which controls the content going on the […]
We are far into the information age where everything and everyone is online. And catering to this never-seen-before online audience by means of traditional marketing methods is not only going to demand that you pump in a lot of funds, it is going to be relatively ineffective. There are more users online than those who […]
In our past posts, we have consistently highlighted how digital signage plays a vital role in the entire marketing process. However, it is not the only thing that is vital. A successful marketing strategy is an intelligent combination of the different media that can be used to engage potential customers. This media includes other digital […]
On March 5, 2014, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced the launch of a project to make Dubai a Smart City in the next three years. This endeavour will ensure that 1000 government services under transport, communication, infrastructure, electricity, economic services […]
Every quarter or sometimes sooner, retail stores implement new methods of marketing to drive sales to their business. Displays are changed, massive marketing campaigns are launched, social media is integrated into this marketing campaign, seasonal sales are implemented, and overall, colossal efforts are taken in this direction. But how effective are these changes put together? […]
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In our last post on digital signage we stated how this new electronic medium of marketing and communication is taking over the advertising industry and reaching out to a much larger audience than television. This time, we will talk about how digital signage has evolved and specifically altered the retail industry as well as the […]
Consider this. You want to sell a home. You spend hours, days, weeks, and months showing the apartment to a large group of strangers, making them want to buy the home. What if you could show off your house without the ordeal of repeating the tour of the home over and over and over? Wouldn’t […]
Successfully installed two superb multi-touch screens at Precious Foods & Bioorganic Cafe at TECOM, Dubai. The store is fully operational now, so are the screens installed by us. Precious Foods is an organic hypermarket, featuring an array of healthy foods and products. The project was done in collaboration with Adventrix, for whom we work as a […]
There was a time when advertisements on TV were watched with all the attention because nothing could be done to make them go away. There used to be limited channels, and while switching channels did become an option, the ads couldn’t be ignored completely. Now, things are different. With the option to record ads on […]
