July 29, 2014 pearlquest No Comments

Modern Digital Marketing: The New Traditional Marketing

We are far into the information age where everything and everyone is online. And catering to this never-seen-before online audience by means of traditional marketing methods is not only going to demand that you pump in a lot of funds, it is going to be relatively ineffective. There are more users online than those who […]

May 1, 2014 pearlquest No Comments

Dubai Set to Become a Smart City

On March 5, 2014, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, announced the launch of a project to make Dubai a Smart City in the next three years. This endeavour will ensure that 1000 government services under transport, communication, infrastructure, electricity, economic services […]

April 28, 2014 pearlquest 1 Comment

Measuring Shopper Engagement in Retail Locations

Every quarter or sometimes sooner, retail stores implement new methods of marketing to drive sales to their business. Displays are changed, massive marketing campaigns are launched, social media is integrated into this marketing campaign, seasonal sales are implemented, and overall, colossal efforts are taken in this direction. But how effective are these changes put together? […]

April 25, 2014 pearlquest No Comments

Digital Menu Boards – The Logical Next Step in the Evolution of the Restaurant Biz

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April 21, 2014 pearlquest No Comments

Digital Signage has Evolved and Changed the Retail Industry

In our last post on digital signage we stated how this new electronic medium of marketing and communication is taking over the advertising industry and reaching out to a much larger audience than television. This time, we will talk about how digital signage has evolved and specifically altered the retail industry as well as the […]

March 26, 2014 pearlquest No Comments

Precious Foods Touchscreen Hardware & Software Interface

Successfully installed two superb multi-touch screens at Precious Foods & Bioorganic Cafe at TECOM, Dubai. The store is fully operational now, so are the screens installed by us. Precious Foods is an organic hypermarket, featuring an array of healthy foods and products. The project was done in collaboration with Adventrix, for whom we work as a […]

February 25, 2014 pearlquest No Comments

TV Ads are Passé, Go the Digital Signage Way

There was a time when advertisements on TV were watched with all the attention because nothing could be done to make them go away. There used to be limited channels, and while switching channels did become an option, the ads couldn’t be ignored completely. Now, things are different. With the option to record ads on […]