Can the 3D projection mapping be considered digital signage? Comments after the lip sync medley by Katy Perry at the Super Bowl were gushing with complements at how wonderful that digital signage was. This simply shows how people remain confused when it comes to digital signage and why 3D mapping projection cannot be considered as […]

In December 20, 2014, a huge crowd of demonstrators rallied inside a shopping mall in Minneapolis, St. Paul. They tried to draw the shoppers’ attention to their cause, which is the widening gap between police authorities and African-American citizens. Police in full riot gear was deployed to the mall to disperse the crowd. In addition, […]

Most websites measure their reach by relying on numbers such as the number of clicks and views that they get every day. The truth is you have hundreds of clicks and views but if these people do not stay long enough to read your content, make comments, ask  questions, and eventually buy products or services […]

What is an engaged user? How customer engagement is defined depends on the kind of products or services being offered.  For example, a site that offers apps that need to be done would require customers to log in everyday and do something to be able to say that there is engagement. However, when the application […]

The question of what awaits marketers in 2015 has brought some issues to the core and several answers emerged such as the emergence of agencies owned by people of Hispanic origin, increase in information shared through the internet highway, the significant role of internal communication, the emergence of new technologies, and the rise of media […]

Are you opening a new store? If you are, start promoting your store and your product brand before you welcome your first customer. Start introducing your store to your potential customers right away. Instead of using the usually signage inviting everyone to your opening, use an interactive digital display that will give potential shoppers a […]