Transforming Product Discovery Through Immersive Gesture Recognition at Major UAE Malls
P&G’s Ariel redefined product engagement at Mall of the Emirates and Deira City Center. Our team deployed custom Augmented Reality (AR) kiosks powered by Microsoft Kinect 2 technology. As shoppers stepped before the screens, the system mirrored their reflection in real-time
A simple wave triggered a vibrant visual transformation. Virtual flowers bloomed across the user’s clothing, symbolizing the freshness of the new Ariel detergent. This tactile interaction turned a standard mall visit into a memorable brand story.
The activation delivered high-impact results, consistently exceeding industry benchmarks for dwell time and footfall conversion. By blending gesture recognition with playful brand messaging, we secured high social sharing rates and peak customer satisfaction. Your brand can bridge the gap between digital innovation and physical retail in the same way.