Touchless gesture wall for Dubai Health Authority at Gitex Global.

DHA Gitex: Redefining Interaction with Touchless Gesture Technology

Creating an Immersive Story Space through Ultraleap-powered interactive surfaces.

Dubai Health Authority (DHA) needed to captivate a tech-savvy Gitex audience while maintaining a hygienic, high-end environment. We transformed their booth into an Immersive Story Space using Ultraleap sensors to create a seamless touchless interface. This setup allowed visitors to navigate complex health data and services with simple hand swipes in mid-air.

The execution turned a standard wall into a dynamic Interactive Surface. By removing physical contact, we eliminated the friction of traditional kiosks and sparked instant curiosity. Your brand can leverage this same “magic” to stop foot traffic and increase dwell time at any major trade show.

This project exceeded industry engagement benchmarks for government exhibitions in the Middle East. Visitors reported high satisfaction with the intuitive controls, while DHA achieved a streamlined information flow. Our solution proved that simple, reliable tech delivers the most memorable brand stories.