A Custom Gaming Experience
At the Volvo Ocean Race in Abu Dhabi, PearlQuest partnered with Pico Exhibitions to create an unforgettable experience for Royal Caribbean Cruises. We developed the “Dock the Ship” game, a challenging and highly engaging activation. Players grabbed a physical steering wheel, taking control of a massive cruise ship to attempt a safe dock.
This wasn’t just a game; it was a captivating brand engagement. The thrilling difficulty kept players hooked, driving repeat interactions and boosting overall participation. This project exemplifies how PearlQuest blends custom game development with hardware integration, crafting experiences that captivate audiences and deliver measurable success, exceeding typical industry engagement rates for gamified activations. Our client, Royal Caribbean, was extremely satisfied with the innovative approach and widespread positive reception.
