How a large-scale touchscreen activation turned employee engagement into a memorable brand experience.
Interactive technology shouldn’t just look good; it must serve a purpose. For the Environment Agency – Abu Dhabi (EAD), we replaced traditional training materials with an immersive, 85-inch touchscreen memory game. Employees didn’t just play; they explored and internalised the agency’s core values hidden behind every digital card.
We turned a classic mechanic into a high-stakes discovery tool. By gamifying the learning process, we ensured that prestigious organizational goals stayed top-of-mind long after the event ended. This approach eliminated the friction of standard corporate presentations and replaced it with genuine, competitive curiosity.
The initiative achieved exceptional dwell times, consistently outperforming traditional static displays in attendee retention. This project remains a gold standard in our Puzzle & Discovery portfolio for its ability to boost brand recall. Our client reported a significant spike in value recognition, proving that play is often the fastest route to professional alignment.