Two users competing on stationary bikes for the EHS early heart screening campaign.

EHS 2-Player Cycling Experience: Gamified Fitness Challenge

Boost Event Engagement with Interactive Fitness Challenges

 

PearlQuest launched a 2-player cycling experience for the Emirates Health Services (EHS) early heart screening campaign. We developed this gamified brand engagement to captivate visitors instantly. You can easily boost event participation with competitive fitness challenges.

Users raced against each other on stationary bikes to promote cardiovascular health awareness. The physical activity seamlessly tied into the EHS mission of encouraging early health check-ups. You can streamline your wellness messaging by pairing interactive hardware with meaningful brand goals.

This activation exceeded industry benchmarks for user dwell time and active event participation. You will drive higher audience satisfaction and memorable brand interactions at your next health campaign