Boosting Mall Engagement Through Custom 3D Gesture-Based Simulation
Marina Mall Abu Dhabi transformed its Mother’s Day celebration into a high-tech playground for families. Partnering with Panache Middle East, we developed “Tidy Up My Room,” a custom 3D gesture-based experience. Using Kinect 2.0 sensors, participants used natural hand movements to declutter a virtual space in real-time.
This project redefined event entertainment by merging educational play with cutting-edge 3D scenarios. Children and adults navigated the digital room, placing objects correctly through intuitive physical motions. The seamless integration of motion-tracking technology ensured a frictionless, joyful experience for every visitor.
The activation delivered exceptional results, exceeding industry benchmarks for mall footfall and dwell time. High participant throughput and positive brand sentiment proved the power of interactive simulations. This success highlights our ability to deliver reliable, high-impact experiential marketing for world-class venues.