Transforming medical product education into a tactile, immersive story space.
At the DUPHAT 2022 exhibition, we helped pharmaceutical giant Viatris break away from traditional static displays. We designed and installed a massive interactive wall that blended physical design with digital magic. Using conductive materials and high-precision projection mapping, we turned a simple vinyl surface into a responsive storytelling tool.
Visitors simply touched specific areas of the printed wall to trigger dynamic content and animations. This tactile approach allowed potential partners to explore the Viatris product line at their own pace. The seamless integration of tech and art captivated the audience, proving that complex data can be engaging and memorable.
The project delivered high visitor dwell time and earned exceptional feedback for its intuitive user experience. By merging the physical and digital realms, we helped Viatris boost brand recall and stand out in a crowded exhibition hall. This installation remains a gold standard for interactive surfaces in the pharmaceutical events sector.