Transforming Product Demos into Tactile Journeys
At the EV Summit, Nissan wanted to showcase their electric vehicle innovations in a truly engaging way. PearlQuest, working with OKME, designed and deployed a cutting-edge object recognition table. This solution transformed how guests explored Nissan’s EV lineup, making it a hands-on interactive journey.
Visitors placed branded tokens, each representing a different EV feature, onto the sleek digital table. Instantly, rich visual content—including specs, highlights, and animations—appeared dynamically around the token. This intuitive interaction encouraged curiosity and significantly prolonged engagement, leaving a lasting impression.
This project beautifully blended physical interaction with digital storytelling, reinforcing Nissan’s commitment to smart mobility. The success of this tangible table experience exceeded client expectations, demonstrating its power to captivate and inform.
