A 4 player cycle race with digital scoreboard was done for our client.
We created a 4-player Cycling Race with a live score leaderboard for Panadol. An outrageously exciting activation in Dubai Mall, where hundreds participated every day. The top player of the day was awarded a prize. We used microcontrollers with sensors on wheels to detect the speed and translate it to an excellent graphical interface on a jumbotron LED.