How a Custom Multi-Touch Application Transformed Lead Capture at Windows, Doors & Facades.
Gutmann Middle East faced a common exhibition hurdle: presenting a massive catalog of aluminum systems without overwhelming their booth visitors. We designed a custom multi-touch application that organized their entire product range into a fluid, tactile digital experience. This solution allowed potential clients to explore complex facade and window systems through high-resolution visuals and intuitive navigation.
Beyond mere browsing, we addressed the friction of manual lead generation. By integrating a seamless business card scanning system directly into the interface, Gutmann’s team shifted focus from paperwork to meaningful conversations. This feature instantly digitized visitor data, ensuring no high-value lead was lost in the post-event shuffle.
The project delivered a 40% increase in qualified lead retention compared to previous years. By blending sophisticated UI design with practical utility, the application became a focal point of the exhibit. Gutmann successfully showcased their market leadership while streamlining their entire sales follow-up process.