Beacon technology works with smartphones and tablets, listening for the signals from apps that are available for both iOS and Android. Beacons use low energy Bluetooth technology that locates smartphones and tablets that have your mobile app installed. Determine location and track movement and when your attendees enter predefined zones.
When you place beacons at carefully selected points around the space of your event, you set the stage to collect more refined data to feed into your marketing analytics and enhance the experience for your attendees. The technology for beacons is still developing, but you can benefit from it right now. Collect data that gives you intelligence about engagement and behavior and use it to improve your offerings and test innovations.
Your attendees will move freely and without worry as you base interactions on their locations and actions. You gain automated event management that delivers a commanding insight. The information that emanates from beacon technology adds an enriched event environment for all of your event participants.
With the right development partner, you can have the most innovative beacons solution possible. The advantage to you is that it will give you deeper insights to define your marketing and on which to create offerings that drive customer engagement. Ultimately, beacons will increase the return on investment for your event or conference. Beacon Solutions are just one of the exciting new tools that PearlQuest can provide for event and conference management.