Most websites measure their reach by relying on numbers such as the number of clicks and views that they get every day. The truth is you have hundreds of clicks and views but if these people do not stay long enough to read your content, make comments, ask questions, and eventually buy products or services […]
What is an engaged user? How customer engagement is defined depends on the kind of products or services being offered. For example, a site that offers apps that need to be done would require customers to log in everyday and do something to be able to say that there is engagement. However, when the application […]
The question of what awaits marketers in 2015 has brought some issues to the core and several answers emerged such as the emergence of agencies owned by people of Hispanic origin, increase in information shared through the internet highway, the significant role of internal communication, the emergence of new technologies, and the rise of media […]
Are you opening a new store? If you are, start promoting your store and your product brand before you welcome your first customer. Start introducing your store to your potential customers right away. Instead of using the usually signage inviting everyone to your opening, use an interactive digital display that will give potential shoppers a […]
After it loads, type anything on your keyboard! Pretty cool 🙂
Window shopping has become the thing of the past as smartphones and tablets have made it easy for people to buy things online. Showrooming or viewing items sold in retail stores and buying them online has replaced this practice. While window shopping leads to in-store sale, show-rooming does not bring business to the store itself. […]
It is really hard to tell how technology and connectivity can affect personal health and well-being. It can, however, affect certain economic behaviors which can dramatically influence certain actions. Mobile gadgets, in a report published by JiWire – a mobile advertising and data provider –have been revealed to bolster retail purchase. Specifically, the report […]
Shoppers are in for some big changes in retail technology. And marketing ventures have encompassed and go beyond publicity and promotions, so much so that stores and other retail establishments have invested on interactive gadgetry that aims to lure in more customers by directly influencing and improving their buying experience. In recent years, much talk […]
The digital age has paved the way for many new changes in the way we live. From simple daily tasks to highly specific needs, the new digital boom has made its mark. One of the aspects greatly affected by this ongoing phenomenon is the way consumers and businesses interact with each other. The flourishing […]
For the first time in 25 years, technology has undergone a revolution like it has never gone through before. With the advent of the touch interface, human-computer interaction or HCI is being taken to new heights. Gadgets which make use of the touch interface are now taking over the market. Long gone are the days […]